CLIENT: Credit Sesame
ROLE: UX Designer
DURATION: 48 hour Design Challenge
TOOLS: Sketch3
DELIVERABLES: Hi-Fidelity mockup
Challenges
1) Create 1200 x 628 Static Facebook Banner ad for Credit Sesame. Designs that include:
A) Headline: “Do More With Your Credit Score”
B) An “850” credit score somewhere (this reflects the highest credit score possible)
2) A consumer is interested applying for a credit card and is researching low-interest credit cards on Google. His search take him to an educational page on Credit Sesame's website. Redesign the page that can best inform the user on the advantage of low interest credit cards.
Solutions
After reading the Credit Sesame Low-interest credit card page, I feel the site is full with words and very cluttered. The purpose is to inform user on the advantages of low-interest credit cards and related topic. From current social trend, web users tend to skim through as they read stuffs. Not to mention the page is full of words and the user might not know where to begin their search. The final redesign of the page would show more infographics therefore easier for people to skim through and pick out few important features of low-interest credit cards as well as its benefits.
1) 3 Facebook Ad Designs:
2) Credit Sesame Low Interest Page Redesign:
The Process
The goal is to redesign the page without losing Credit Sesame's brand identity. Besides from transforming the page into infographics educational page, I used brand's colors (#00B8D0, #F29139) as main color to simplify the page yet graphically pleasing.
Original Page: Redesigned Page:
